Introduction: A Global Pricing Quake No UK HR Team Saw Coming
Picture this: a policy shift in Washington ignites a cost cascade across the Atlantic – hitting your UK private medical insurance premiums harder than a surprise tax bill.
To offset lost U.S. revenue, manufacturers are starting to raise prices elsewhere – a shift we can already see happening, as Eli Lilly gears up to hike the price of Mounjaro by up to 170%, responding to pressure from Trump’s renewed “Most Favoured Nation” drug pricing push. Financial Times
What this means for HR teams: PMI schemes are directly exposed. Insurers settle claims based on the actual market cost of treatment. When drug prices surge, those costs get passed through into renewal premiums.
If you’re thinking, “This is big. And it’s real,” you’re not wrong. But the follow-up question is: “What are you doing about it?”.
Part One: U.S. Pricing Moves and Private UK Pockets Take the Hit
Trump’s executive order on U.S. drug prices aims to cap what Americans pay using the lowest prices paid by OECD nations. Pharma giants – used to milking higher U.S. margins – are fighting back by raising prices elsewhere to balance the books.
In the UK, Eli Lilly’s response was swift and drastic for private payers: starting September 2025, expect to pay £180 for a 5 mg Mounjaro dose (previously £92) and £330 for the 15 mg dose (previously £122).
Already, demand is shooting skyward: Asda Online Doctor saw a 350 % demand spike, while MedExpress went into near meltdown. People are stocking up in fear of a surge in demand. Financial Times
Private PMI policies don’t have NHS bargaining power. They reimburse at market rate, so insurers absorb the increase…until renewal, when employers do.
Part Two: Signature Response from the UK Health Sector
If there were a collective gasp from the UK health insurance world, it’d be loud.
Aviva attributes its recent Private Medical Insurance (PMI) premium increases, in part, to escalating medical costs and increased claim volumes. The Guardian
The Mounjaro example is just the top of the iceberg: cancer therapies, biologics and other speciality drugs will likely follow.
A British pharmacist couldn’t hide her disappointment, calling the price hike “shocking and very disappointing,” and warning that it’s a “real blow” to private patients. GB News

Part Three: The HR Headache and the Flex Benefits Fix
Sticking with traditional, rigid PMI cover leaves HR budgets at the mercy of global policy shifts. A flexible benefits model is the best defence;
Pressure Point |
Impact on UK PMI & HR |
Why Flex Benefits Make Sense |
Drug price hikes push insurer claims costs |
PMI premiums rise unpredictably |
Fixed benefit allowance on the Zhoosh platform cushions employer budgets from volatility |
One-size-fits-all cover loses fairness |
High cost means reducing coverage & hurts engagement |
Employees choose coverage level based on personal value. |
Budget volatility = HR planning pain |
Unpredictable renewal costs stress budgets |
The Flex model provides predictability to company budgets, even in uncertain markets. |
Part Four: Expert Reaction
We dug up the closest thing to an industry-aligned expert take on these developments:
Dr. Leyla Hannbeck of the Independent Pharmacies Association (commenting via GB News) said she was “shocked and very disappointed” by the Mounjaro hike, labelling it a “real blow” to users. GB News
Not exactly a high-policy roundtable, but real emotion from someone on the frontline tells you all you need to know: this is not just a spreadsheet headache – it’s real, personal, and hitting people directly.
Closing Thoughts: Your Move
When global policy turbulence impacts your HR budget, will you be scrambling or already flexed?
Bottom Line: You can’t stop a policy quake from Washington, but you can structure your benefits to ride it out.
Flexible allowances put cost control in HR’s hands and choice in employees’ hands. When prices surge, the budget doesn’t collapse; it adapts.